distracted driving

Distracted Driving Awareness Month Kicks Off TV Ad: “U Drive. U Text. U Pay.”

The United States (U.S.) Department of Transportation’s (DOT), National Highway Traffic Safety Administration (NHTSA), the National Transportation Safety Board (NTSB) have joined together to kick off the Distracted Driving Awareness Month.

According to NHTSA’s website, in 2014, 3,179 people were killed and an astounding 431,000 were injured in collisions involving distracted driving in all 50 states, the District of Columbia, and Puerto Rico, in 2014 (the most recent year for which this data has fully been compiled). As a result, NHTSA and the other government agencies have launched their third distracted driving campaign called “U Drive. U Text. U Pay.”

The campaign features television commercials running April 8-13, 2016.  NHTSA’s website www.distraction.gov features links to public service videos like this one, showing what can happen during distracted driving.

Distracted driving includes:

  • Texting
  • Using a cell phone or smartphone
  • Eating and drinking
  • Talking to passengers
  • Grooming
  • Reading, including maps
  • Using a navigation system
  • Watching a video
  • Adjusting a radio, CD player, or MP3 player

Because text messaging requires full attention from the driver and is by far the most alarming distraction.

Sobering Distracted Driving Statistics from the National Highway Transportation Safety Administration:

  • Ten percent of all drivers 15 to 19 years old involved in fatal crashes were reported as distracted at the time of the crashes. This age group includes the largest proportion of driv­ers who were distracted at the time of the crashes.
  • Drivers in their 20s make up 23 percent of drivers in all fatal crashes, but are 27 percent of the distracted drivers and 38 percent of the dis­tracted drivers who were using cell phones in fatal crashes.
  • A 2014 study by the American Automobile Association Foundation, based on actual behavior rather than law enforcement reports, found that distraction due to cell phone use is much more prevalent than is reflected in official government statistics. Most people do not willingly admit that they were driving distracted before they crashed with the result that distracted driver statistics are almost certainly under-reported.

More information about the ad campaign can be found at www.nhtsa.gov/About+NHTSA/Press+Releases/nhtsa-and-partners-fight-distracted-driving-04052016 and on the Department of Transportation’s dedicated “distracted driving” website located at www.distraction.gov.

distracted driving

If you’ve been involved in an auto accident with a distracted driver, our experienced personal injury lawyers can help you maximize the recovery from the other driver and the other driver’s insurance company.  Call Jason Thomas at 817-442-2410 for a free consultation or Click here to request your free case review. We represent clients in personal injury claims on a contingency fee basis:  you owe nothing unless and until we achieve a recovery for you.